Honeymoon Israel

Saving 20% Team Time And Scaling Community Engagement With Salesforce

About the Charity

Honeymoon Israel (HMI) is a nonprofit dedicated to fostering strong Jewish communities by providing immersive travel experiences for young couples where at least one partner identifies as Jewish. Over the past ten years HMI has served more than 3,000 couples. Through city-based ten-day trips to Israel, HMI connects participants with peers in their local communities, deepening their sense of belonging to the Jewish community. The program’s impact extends far beyond travel as participants remain engaged with each other through alumni programs and continued community initiatives.

Scaling Seamlessly: Transforming Trip Management and Alumni Engagement with Salesforce

Honeymoon Israel needed a centralized, automated system to support its expanding programs and participant engagement. Managing trip registrations, travel logistics, and alumni communications manually was time-consuming and inefficient. Without a streamlined process, staff spent hours on repetitive tasks, making it difficult to scale effectively. Passion Fruit Partners stepped in to implement a Salesforce-based solution that integrated trip portals, automated processes, and improved post-trip alumni engagement. By updating and optimizing its use of Salesforce, Honeymoon Israel eliminated administrative burdens, ensuring a seamless experience for participants while allowing staff to focus on fostering meaningful community connections.

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Pain Points

Inefficient Systems Across Teams

The team wanted a system which would allow them to communicate easily in one place with all their participants.

Multiple Systems and Complicated Processes

The team wanted to have simple, organized ways of working. They had many complicated and time consuming methods which made managing operations challenging.

Poor Data and Reporting Capabilities

The team wanted to easily run reports, and have all data in one place.

“We wanted to give our couples a seamless, self-serve portal experience, but building each trip manually took hours. Every detail, including flight info, had to be typed into Google Sites. We knew there had to be a better way. We needed automation, a streamlined process, and a system that could pull everything directly from Salesforce to save time and reduce errors.”
Trudy Hart
Honeymoon Israel

The Challenges

Pain Points

01

Manual and Time-Consuming Processes

  • We needed help to automate areas of our work, such as trip registration and managing participant details, which previously required significant manual effort.

  • Staff manually updated trip details, requiring hours of administrative work per trip.

  • Repetitive registration emails created confusion and inefficiencies for participants.

  • Key trip information was held in different systems slowing operations

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"We were doing so many things manually; now we have a dynamic, automated system that adapts to each trip’s needs and scales with us as we grow." – Trudy Hart, Honeymoon Israel.

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02

Lack of Integration for Alumni Outreach

  • We needed a way to integrate MailChimp and Salesforce to eliminate manual uploads and streamline alumni engagement.

  • Post-trip engagement was managed separately, requiring time-consuming data transfers.

  • Data silos made tracking participant engagement over time a challenge.
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“We wanted a system that would integrate with Mailchimp to ensure that we could communicate with our alumni easily.”

03

Limited Scalability and Customization

  • We required a solution that allowed us to customize trip information dynamically without extensive manual adjustments.
  • Each trip required staff to manually adjust portal content, limiting efficiency.
  • Growing trip numbers increased the administrative burden without a scalable system in place.

"Automation has saved us hours and hours of work per trip, allowing us to scale effectively. We can now focus on creating meaningful experiences rather than managing repetitive tasks." – Trudy Hart, Honeymoon Israel

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04

Lack of Insights and Reporting

The team wanted stronger insights to guide strategy and demonstrate impact.

  • Reports were created manually, making it harder to see the full picture.
  • Leadership needed a clearer view of trip outcomes and alumni engagement.
  • Without centralized dashboards, trends and opportunities were difficult to spot quickly.
  • The team wanted real-time data to make proactive, confident decisions and show measurable results.

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05

Creating a 360° View in One Place

The team wanted a single, reliable source of truth so information was never lost.

  • Participant records were spread across systems, making it harder to see the full journey.
  • If a staff member was out or moved on, important details risked being missed.
  • A centralized system would ensure continuity, consistency, and easy handovers.
  • The team wanted everyone to have access to the same up-to-date information, strengthening collaboration and participant support.

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The Solution

The Solution

01

Automated Trip Portals

Passion Fruit Partners worked closely with Honeymoon Israel to develop a scalable, automated solution using Salesforce.

This digital transformation enabled the organization to streamline processes, enhance engagement, and future-proof operations.

  • Created dynamic, trip-specific portals that display personalized information for each cohort.
  • Allowed seamless updates for travel details, schedules, and required actions.
  • Reduced staff workload by removing manual content adjustments.

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02

Integrated Alumni Engagement

  • Connected MailChimp with Salesforce, enabling automated, targeted outreach.
  • Allowed segmentation based on trip data, improving post-trip communication.
  • Provided real-time insights into participant engagement and retention.

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03

Scalable and Future-Ready System

  • Enabled effortless trip customization while maintaining consistency.
  • Developed a framework for continued growth and expansion.
  • Automated administrative processes to eliminate repetitive manual work.

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Impact

20%
The organization is now saving 20% of their time through automating trip logistics and registration, which reduced manual work significantly.
28
Enabled seamless management of 28 trips per year without increased administrative burden.
1
One System Where Everything is Linked - MailChimp + Salesforce Integration - Eliminated manual data uploads, enabling real-time, targeted alumni communication.

The implementation of Salesforce has revolutionized Honeymoon Israel’s operations, allowing them to scale their programs while delivering a seamless participant experience. By automating trip registration, integrating alumni outreach, and streamlining data management, HMI has significantly reduced administrative workload and improved engagement. Staff can now focus on fostering meaningful community connections, while participants benefit from a clearer, more intuitive process that enhances their journey from registration to post-trip alumni involvement.

01

Increased Efficiency and Time Savings

  • Automated trip registration processes, significantly reducing manual data entry.

  • Streamlined trip portals, ensuring customized content for each trip without extensive staff intervention.

  • Reduced administrative workload, allowing more time for strategic initiatives.

"Automation has saved us hours and hours of work per trip, allowing us to scale effectively." 

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02

Enhanced Trip and Alumni Engagement

  • Built dynamic trip portals that provide customized, real-time information to participants.

  • Simplified participant experience by consolidating all registration steps into one platform.

  • Integrated Salesforce with MailChimp, enabling seamless alumni outreach and automated segmentation.
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"Our registration process used to be a series of emails. Now, participants log in and see all their steps in one place. It’s clearer, more intuitive, and ensures a better experience." 

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03

Strengthened Data Integration and Communication

  • Integrated MailChimp with Salesforce, eliminating the need for manual data uploads.

  • Enabled targeted alumni engagement based on Salesforce data, increasing outreach efficiency.

  • Improved tracking and reporting of participant interactions across the entire lifecycle.

"Passion Fruit helped us integrate MailChimp and Salesforce so we can now communicate with alumni seamlessly. This means we can engage participants in a more strategic and personalized way."

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04

Improved Data Visibility and Insights

  • Built dashboards that give leadership real-time visibility into trips and alumni engagement.
  • Enabled data-driven decision-making with centralized, accurate reporting.
  • Made it easier to track program outcomes and measure long-term impact.
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    “We now have dashboards that show us exactly where we are. It helps us plan ahead and demonstrate our results with confidence.” – Honeymoon Israel team

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05

A 360° View of Participants and Operations

  • Consolidated all records in Salesforce, creating a single source of truth.
  • Ensured continuity when staff are out or transition to new roles.
  • Strengthened collaboration across the team with shared, up-to-date information.
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    “Having everything in one place gives us peace of mind. No matter who is managing the trip, the information is always there.” – Honeymoon Israel team

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    While Salesforce has already transformed our processes, this is just the beginning of how we want to support people across our work using better technology. We’re excited to continue optimizing our systems, deepening our community engagement, and ensuring that every couple has an incredible experience from registration to alumni outreach."
    Trudy Hart
    Honeymoon Israel
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