The Positivity Project (P2)

How The Positivity Project Grew Renewals by 73% Without Hiring

About the Charity

The Positivity Project is an education-focused organization with a mission to empower America's youth to build positive relationships and become their best selves. Founded in 2015 with just one school signed up to their program, they’ve now grown to over 800 partner schools across the USA. Their programs equip educators with the tools they need to teach positive psychology’s 24 character strengths, improving school culture, behaviour, and attendance.

To keep up with its growth and impact-focused plans, the Positivity Project team considered hiring a full-time Salesforce admin. However, after weighing all the pros and cons, they decided the best route for them was to partner with Passion Fruit Partners, opting for the Managed Services approach. The team wanted to gain access to Passion Fruit Partners' deep nonprofit insights and wide range of experience.

Rather than relying on one person, they now benefit from a team with extensive knowledge across many different areas. This team brings ideas from across the sector and delivers expert support aligned with their growth.

Pain Points

Solutions for Schools Needs

Staff turnover in schools created annual onboarding challenges, so the team turned to Managed Services for support in finding solutions through Salesforce.

Increased Expert Knowlegde

The team chose not to hire a full-time Salesforce admin, recognising they lacked the in-house expertise to manage or upskill someone effectively. They needed another option.

The Need For Expert Help

A fixed monthly cost was crucial for budgeting and they felt that a Managed Service offered that to their team, and they knew what each month's 'bucket of hours' would cost.

“If we’d hired an admin, we’d still have needed Passion Fruit to assess what great looked like. Instead, we chose to work with a team who already knew what great looked like.” Jeff Bryan, CEO, Positivity Project
Jeff Bryan
CEO

The Challenges

As the Positivity Project scaled, its systems and team structure also needed to evolve. They wanted a partner who could help improve operational performance, offer ideas proactively, and remove admin complexity from their growth.

01

Evolving Needs and School Growth

Things such as staff turnover in schools created onboarding challenges every year, the team needed their Managed Service support to help look at ways to brainstorm solutions using their Salesforce platform to overcome this.  

Using Managed Services, the team decided to task Passion Fruit Partners with a solution to track how schools engaged with the programme. Renewal processes were outdated, and new solutions were needed to improve the user experience. Again, they met with their Managed Service team member, Reagan, to look at how they could improve this. 

02

Avoiding a Full-Time Hire

The team chose not to hire a full-time Salesforce admin, recognising they lacked the in-house expertise to manage or upskill someone effectively, and the costs associated with this. Jeff shared: “We wanted a solution that meant we would always have our organization covered, and all of our ways of working captured. With Salesforce evolving constantly, I felt ongoing training would be a major challenge as I couldn’t guide someone clearly enough.”

Even with an internal hire, Jeff shared they’d still need expert input from a partner to keep improving their system.

03

The Need for Flexible, Scalable Support

A fixed monthly cost was crucial for budgeting and they felt that a Managed Service offered that to their team, and they knew what each month's 'bucket of hours' would cost.

The ability to scale up during busy seasons, such as the March onboarding season, was essential. Jeff shared: “They have their expertise from working with so many similar organizations that we just knew they were able to support us.  We wanted a partner who could adapt alongside us, who invested in learning and the updates Salesforce offers.”

04

Consistent Support And Varied Expertise

The Positivity Project team knew that they’d need consistent support and a way of quickly picking up challenges and running with them. As they worked at a fast pace, they needed to ensure that they always had someone available to help.

“If we’d hired an admin, we’d still have needed Passion Fruit to assess what great looked like. Instead, we chose to work with a team who already knew what great looked like.” Jeff Bryan, CEO, Positivity Project

The Solution

To meet their evolving needs, Positivity Project chose Passion Fruit’s Managed Services, a consistent, expert-led support model with strategic, flexible Salesforce help tailored to nonprofits.

01

Strategic Admin + Senior-Level Guidance

Reagan has been their regular point of contact, providing consistency and senior-level advice. The team now has access to the broader Passion Fruit team, which brings a wide mix of expertise.

Jeff shared; 

"Reagan is amazing as our main contact at Passion Fruit. His knowledge and support are truly incredible. But, if Reagan wants to think creatively with his team’s experience and ideas, he has a whole team of people to bounce ideas around with. That beats having a single admin – without a team – in the position for us."

02

Embedded Team Culture

"Reagan and other team members from PFP join us for a weekly standup. When they have a solution, they come back to us fast – usually within a few hours or so. Essentially, they are like an extension of our team."

One of the big things we are passionate about is that support is proactive, not reactive. The team at Passion Fruit aims to respond to customers as quickly as possible, on the same day.

03

Impact Focused Always

We are hugely impact-focused on what customers need, as we care deeply about the impact of the organizations we work with.

Jeff shared: “Since the day I first met their Co-Founder Ben, it was clear to me that he was on a personal mission to make the world a better place through technology. Watching Passion Fruit grow over the years has been amazing, and their values have stayed true to their mission.”

“When new needs emerge, the team flags them on email or during check-ins. Passion Fruit responds quickly, often same-day, to develop solutions. They’ve pulled in colleagues when specific expertise was needed, ensuring the right people work on each issue.” This mix of admin support, consultancy, and problem-solving ensures challenges are resolved quickly and strategically.

Impact

73%
Renewal Growth
10
Renewal time was cut from 15 minutes to just 5 minutes per school - 10 minutes saved per school
5 Yrs
Ongoing Strategic Partnership P2 + PFP

The partnership with Passion Fruit has helped the Positivity Project grow. By combining strategic insight, constant support, and tailored improvements, they’ve saved time, improved renewals, and strengthened their impact.

01

Consistent Support and Access to Expertise

Passion Fruit offers consistent year-long support. Even if your lead person is on vacation, you’re still covered. Consultants ensure coverage and continuity, so your team never has to worry about being unsupported.


“We work with one person at a time. Our current member of PFP is Reagan, but we can depend on the rest of the team for specialist help. We love their 1-to-1 support,” shared Jeff.

02

Fast Problem Solving

  • Requests are picked up the same day or within hours.

    Jeff shared: "The team is amazing at solving problems. They've worked on one of the areas we gave them. For example, PFP created an ‘express renewal process,’ which has reduced a school's renewal from 15 minutes to 5 minutes per school. Making our Partner Schools’ lives easier is quite important to us – and PFP helps us do that.”

  • Solutions are tested and delivered quickly.
  • Complex ideas are simplified, with walkthroughs and clear communication.
  • Reliable and ongoing support with quick turnaround times. “We are never left waiting,” shared Jeff. 

03

Fully Impact-Focused

  • Solutions are never surface-level, they’re designed around long-term goals.
  • Passion Fruit helps plan, build, and evolve tools based on real needs.
  • Every change supports their mission of helping more schools and students.

04

Predictable Budget, High ROI.

  • Monthly support contracts allow for confident financial forecasting.
  • Process improvements result in clear time and cost savings.
  • Every solution is scoped with care and never over-engineered.

“Passion Fruit has been financially transparent the whole way through our 5-year journey with them – and they provide a great service.”

05

Speed and Reliability

  • The express renewal process was delivered in just weeks.
  • Projects are launched on time and tested thoroughly.
  • Improvements go live quickly and work right away.

“Passion Fruit aren’t just Salesforce admins. They’re strategic advisers who want to understand your goals and help you build the right foundation to grow.” shared Jeff.

“Passion Fruit has been an incredible partner. They’re not there to just put in a quick fix, they want to solve the right problem. Their attention to detail and care for our mission mean they’ve become a true extension of our team. I would thoroughly recommend them as a Salesforce Managed Service provider.”
Jeff Bryan
CEO
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